The only email system
built for pet groomers.
Pre-built email automations powered by your real grooming business data.
Mailchimp was built for everyone. Which means it was built for no one. Talopet ships with 20 pre-built automations designed for solopreneurs and small to mid-size grooming businesses, using your real booking data: pet birthdays, win-backs, gap fills, 13 holidays. Toggle them on. They run forever.
Automations
Running on autopilot
Open rate
62%
3x industry avg
Click rate
24%
+11% vs last month
Rebookings
27%
From automations
Pet Birthday
Bella turns 3 tomorrow
Win-Back
14 clients overdue
Gap Fill
3 open slots Friday
How It Works
Automations, AI images, smart targeting, built-in offers.
With Mailchimp, you'd need a marketing consultant to set up even one of these. With Talopet, you flip a switch.
20 automations that run themselves.
Pet birthday emails that detect every pet's birthday and send a celebration with a free add-on. Win-back campaigns that notice when a client goes quiet and nudge them with a discount. Push-second-visit emails that fire 7-14 days after a first appointment. High-value VIP appreciation for your top 10% clients. And gap-fill emails that check your real schedule, find open slots, and email overdue clients. All with built-in cooldowns so nobody gets spammed.
Plus 13 holiday campaigns. Valentine's Day through New Year's. Each with automatic reminders and catch-up logic if you enable them late. You'll never miss a seasonal push again.
Pet's birthday detected
Overdue by cadence + buffer
7-14 days post first appt
Top 10% lifetime value
Open slots + client overdue
Feb 10-14 send window
Jun 1-7 send window
+ 13 more holiday automations
Two minutes to a professional campaign.
Need to announce a price change, push a holiday promo, or fill a slow week? The 4-step campaign wizard gets you from blank to sent in minutes. Pick a template or start blank, design with the drag-and-drop block editor, filter your audience by pet size, service type, or last visit, then review and hit send. Subject line, preview text, send throttling, quiet hours. It's all there without the complexity of a Klaviyo flow builder.
Your client list is already in Talopet. No CSV exports, no list imports, no syncing two systems. Every email auto-fills the client's name, pet's name, and a direct booking link.
Pick a template
Holiday, promo, or blank
Design your email
Drag-and-drop blocks
Select your audience
247 clients match filters
Review & send
Schedule or send now
Template to sent in under 2 minutes
Smart targeting that knows your business.
Forget generic tags and CSV imports. Talopet segments by what actually matters for groomers. Pet size, primary service, days since last booking, lifetime spend, location, and upcoming appointment status. This is live data from your actual booking system. When a client books, cancels, or no-shows, their segment updates instantly.
Automations take it further. Win-back triggers are based on each client's actual booking cadence. Not a flat "60 days." High-value appreciation targets your real top 10% by lifetime revenue. Gap fill reads your real schedule to find open slots.
Live data from your booking system. no imports
Built-in offers that drive rebookings.
Each automation has its own configurable offer system. Percentage off, fixed discount, or free add-on. With auto-generated promo codes, expiration dates, and email callouts. Talopet even recommends the right offer type: free add-ons for birthdays (no value dilution), percentage discounts for win-backs (urgency driver). These defaults are based on conversion research, not guesswork.
Offers are tracked end-to-end. See which codes were redeemed, which automations drive the most rebookings, and which offers your clients actually respond to.
Pet Birthday
Free add-on · Teeth brushing
Recommended offer type for this automation
Win-Back
15% off · Next visit
Recommended offer type for this automation
Gap Fill
10% off · Same-week booking
Push 2nd Visit
$10 off · Next appointment
Recommended offer type for this automation
Auto-generated codes · Configurable expiration
AI-generated hero images. Unique to every campaign.
Every automation can generate custom hero images using AI. Themed to the holiday, the season, or the campaign type. Choose your scene, environment, and composition. Get a fresh image per location, per campaign run, or share one across all sends. Your emails look like a design team made them, not a template library.
Holiday campaigns even get separate images for the primary send and the reminder. No other grooming software. Or email platform. Does this.
Valentine's Day Hero
Warm · Cozy salon · 16:9
Theme
Valentine's
Scene
Salon
Quality
HD
Per-location, per-run, or shared. you pick the mode
Key Features
Cancel Mailchimp. It's all in here.
No separate subscription. No CSV exports. No marketing degree.
Drag-and-drop email builder
Text, images, buttons, spacers. Drag to reorder, click to style. Real-time preview on desktop and mobile. Emails that look like you hired a designer.
Auto personalization
Every email says "Hey Sarah, Bella's birthday is coming up". Not "Dear Valued Customer." Client name, pet name, booking link filled automatically from your data.
13 holiday campaigns pre-built
Valentine's Day, Easter, Memorial Day, Summer Shed, Halloween, Thanksgiving, Christmas, Hanukkah, Kwanzaa, New Year's, and more. Each with auto-reminders and catch-up windows.
Schedule gap fill
Empty slots tomorrow? Talopet checks your real schedule, finds openings, and emails clients who are overdue. With a last-minute discount. Cooldown logic prevents over-mailing.
Frequency capping built in
Automated cooldown periods prevent duplicate sends. Your clients get the right message at the right time. Never three emails in one week.
Multi-location overrides
Enable or disable automations per location. Set different offers, different image styles, different timing. One system that scales from one salon to ten.
Real deliverability, not vanity metrics
Unique opens, clicks, bounces, complaints, and unsubscribes. Per recipient. SES webhook integration gives you real data. Bounce handling and suppression lists are automatic.
Compliance on autopilot
CAN-SPAM, CASL, GDPR. Handled. Auto-suppression for bounces and complaints. Secure unsubscribe tokens. Your sender reputation stays clean without managing it.
62% average open rate vs. 21% industry average. 27% of lapsed clients rebook after a reactivation campaign.
Automation Types
Three types of automation. All working together.
Behavioral triggers, holiday campaigns, and manual sends. Every email uses data that only your grooming software has.
Behavioral Triggers
Pet birthdays, customer anniversaries, lapsed client win-backs, VIP appreciation, post-first-visit follow-ups, and schedule gap fills. Triggered by real events in your business.
6 automations · Event-driven
Holiday Campaigns
13 holidays pre-built with primary send windows, automatic reminders, and catch-up logic. Valentine's Day through New Year's. AI-generated images themed to each celebration.
13 automations · Calendar-driven
Manual Campaigns
Need to announce a price change or blast a special? 4-step wizard. Pick a template, design with the block editor, filter your audience, send or schedule. Done in minutes.
Unlimited · On-demand
Pricing
You're already paying for the client data. Why pay someone else to use it?
Mailchimp / Klaviyo: $20-300/month extra. Export client lists manually, build automations from scratch, manage another login. No access to booking data, pet birthdays, or schedule gaps.
Other grooming software: Some offer basic email campaigns and templates. But no AI-generated images, no schedule-aware gap fill, no per-automation offer engine, no frequency capping, no catch-up windows. The basics are there. the depth isn't.
Talopet: 20 pre-built automations, AI-generated images, smart segmentation by pet size and service type, built-in offer engine, drag-and-drop builder, full analytics, compliance on autopilot. All included. No per-email fees.
| Feature | Talopet | Mailchimp / Klaviyo | Other grooming software |
|---|---|---|---|
| Pet birthday automation | Build from scratch | Basic reminders | |
| Schedule gap-fill from real calendar | Impossible | ||
| AI-generated hero images | Third-party tools | ||
| Win-back based on booking cadence | Manual list + rules | Basic reactivation | |
| 13 holiday campaigns with catch-up | DIY | Some templates | |
| Per-automation offer engine | Separate coupon tools | ||
| Frequency capping & cooldowns | Manual setup | ||
| Multi-location automation overrides | |||
| Price | Included | $20-300+/mo extra | Add-on fees |
FAQ
Common questions about email marketing
Do I need marketing experience to use Talopet's email system?
No. Talopet ships with 20 pre-built automations designed specifically for pet grooming businesses. You toggle them on and they run forever. No templates to build, no audiences to configure, no marketing degree required.
How is this different from using Mailchimp or Klaviyo?
Mailchimp and Klaviyo require you to export client lists, build automations from scratch, and manage a separate subscription. Talopet uses your real booking data including pet birthdays, schedule gaps, and visit history to power automations automatically. No CSV exports, no integrations to maintain.
What kind of email automations are included?
Talopet includes pet birthday emails, win-back campaigns, push-second-visit follow-ups, high-value VIP appreciation, schedule gap fills, and 13 holiday campaigns. Each automation uses real booking data and includes configurable offers with auto-generated promo codes.
Are there per-email or per-contact fees?
No. Email marketing is included in your Talopet subscription at no additional cost. There are no per-email fees, no per-contact charges, and no volume limits for standard usage. It replaces tools that typically cost $20-300/month extra.
Can I send one-off promotional campaigns too?
Yes. In addition to automations, Talopet includes a 4-step campaign wizard with a drag-and-drop email builder. Pick a template, design your email, filter your audience by pet size or service type, and send. Done in under two minutes.
How does the AI-generated image feature work?
Every automation and campaign can generate custom hero images using AI, themed to the holiday, season, or campaign type. Choose your scene, environment, and composition. Each email gets a unique, professional-quality image without needing a designer.
Works with everything else in Talopet.
Email marketing is one part of the platform. Here's what else is included.
You don't need another tool.
You need the one that already knows your business.
Mailchimp charges you $50-300/month and expects you to become a marketer. Talopet's email marketing is included in your subscription and does the marketing for you. Using data that only your grooming software has: pet birthdays, booking history, schedule gaps, service preferences, and lifetime value.